'YouTube is an excellent platform to add to your repertoire as a recruiter,' he said. YouTube is also emerging as a go-to recruiting tool for many, according to Hill. The groups have unique cultures, he said, making it possible for candidates to get a sense of the climate at the organizations that are posting jobs. He has also used a 'sister group' called Remote Digital Jobs.

For instance, he said, Austin Digital Jobs is a popular group on Facebook for finding professionals with digital skills in Austin. 'Social media has always played some role in the recruiting process, but that has certainly accelerated as a result of the expansion of remote work and virtual hiring,' said Jon Hill, CEO and chairman of The Energists, a Houston-based executive search and recruiting firm for the energy industry.ĭaivat Dholakia, director of operations at Mojio, a firm based in Vancouver, British Columbia, Canada that provides GPS fleet tracking for small businesses, said that while his company has primarily used LinkedIn and Indeed for recruiting, it is starting to pay more attention to Facebook.įacebook groups allow employers to talk directly to certain types of potential new hires, said Gabe Hernandez, digital marketing director with ROI Swift, an Austin, Texas-based advertising agency.

Employers have stepped up their use of social media-and not just LinkedIn-to find and connect with potential candidates for a wide range of jobs in various industries.

Recruitment has changed significantly during the pandemic, and many of the changes are likely to stick.

Using linkedin for recruiting